bmobile continues to rally around T&T’s hurricane relief efforts

Port of Spain, Trinidad, October 13, 2017


bmobile will continue to support the nation’s ongoing hurricane relief efforts through various initiatives, including 2 new partnerships with The Foundation for the Enhancement and Enrichment of Life (FEEL) and the Trinidad and Tobago Cricket Board (TTCB).  bmobile has answered the call to rally around our Caribbean neighbours by purchasing the sponsorship of one of the 40 overs at Saturday’s Hurricane Relief T20 cricket match.  The star-studded match will feature the Trinidad and Tobago Red Force XI captained by Kieron Pollard against a Caribbean All-Star XI led by Darren Sammy, at 7.30pm at the Queen’s Park Oval, Port-of-Spain.  The charity T20 match is an initiative of the TTCB, The Sports Company of Trinidad and Tobago (SporTT) and the Queen’s Park Cricket Club, and will raise funds for the Caribbean islands devastated by Hurricanes Irma and Maria.  Tickets cost $100 and are available from all National Lotteries Control Board (NLCB) outlets.  Children under 12 years accompanied by an adult are free.

Former Trinidad and Tobago and West Indies spinner and SporTT Chairman, Dinanath Ramnarine noted that the T20 match organizers are hoping to raise at least TT $1 million to aid the affected countries and stated that the match organizers were very pleased with the response of the general public so far and expect that the public will continue to give their support on Saturday for this very worthy cause. “We are very pleased to be a part of this initiative and want to thank all the cricketers and every single individual who has come together for this great cause.  I also want to thank all the corporate sponsors, as well as everyone who has contributed in any small way to support the event.  The support has been tremendous.”

TSTT’s Vice President Marketing, Camille Campbell said, “Cricket brings forth the spirit of togetherness among the West Indies, and bmobile really wanted to be a part of this wonderful initiative which would provide the needed assistance to our brothers and sisters across the region.  We urge the general public to come out and support and enjoy great cricket by some of the best talent in the region.”

In the partnership with FEEL, bmobile’s management and staff responded to the call for the donation of items which are still in heavy demand by Dominica, one of the islands most devastated by Hurricane Maria, with comfort kits that include disposable razors, deodorants, soap, toothbrushes, toothpaste, lotions, powder, sanitary napkins and towels, as well as baby kits that include disposable diapers, cloth diapers and pins, baby powder, Vaseline, baby wipes, bottled food, biscuits, electrolytes, pacifiers and toys.  Campbell noted that the staff response has been overwhelming and they are still bringing in items for the comfort and baby kits.  “We are happy to be a part of this Dominica relief drive because it is a unique opportunity for our staff to assist in ways that are often overlooked.”

Elena Villafana-Sylvester, FEEL’s Chief Executive Officer thanked bmobile and said, “The hurricane has had a long term effect on the people of Dominica.  It is phenomenal that bmobile and its staff saw the importance of continuing to help people in need and followed up by gathering the items needed.  While one-off donations are fantastic, the people of Dominica need help for a long time to come.  So we hope that more members of the Trinidad and Tobago community will continue to give generously to assist our CARICOM neighbours in need.”

Campbell noted that bmobile has been able to provide continued support to the ongoing hurricane relief efforts by utilizing all its available resources, both technology and personnel.  She shared that the staff in Tobago has been providing hurricane relief support through their own efforts by sponsoring 5 free telephone lines and free broadband internet to the Lend Hand Tobago Telethon at the Gulf City Mall, Tobago on Saturday September 30. The lines were provided for persons to call to pledge donations and the broadband internet was used to stream the show live.  The bmobile Tobago Staff also donated 26 cases of water to the Lend Hand Telethon, as well as 4 large boxes of items to earlier Hurricane Irma efforts.

Campbell thanked bmobile’s customers, the general public, its various partners and TSTT management and staff for the tremendous support received so far, and reminded of bmobile’s ongoing Text-to-Donate partnership with United Way Trinidad and Tobago (UWTT) to raise funds for all the affected islands.  All a bmobile customer has to do is text the word “help” to 6683 and $5.00 will be automatically deducted from his/her account.  “This is a long-term hurricane relief initiative to ensure that the devastated islands continue to receive the support they urgently need.  To date, approximately 8800 texts were received, and I would like to encourage bmobile customers to continue to donate as many times as they like so that together we can provide the sustained assistance that is needed.”  This is the first time UWTT is harnessing the power of texting and the huge mobile phone market to raise funds. To make every dollar count, UWTT is working with local manufacturers to obtain the best prices and have received significant discounts on the purchases of relief items. UWTT Community Impact Manager Linda Ramsumir said, “Money is the most effective input to mobilize and the “Text to Donate” initiative opens up the means for everyone to give.”

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