Sobion cops EY award and bmobile prize
Port of Spain, Trinidad, December 4, 2017
The name Caesar’s Army is synonymous with excitement and innovation in the entertainment and events circuit in T&T. Founder and CEO, Jules Sobion has been revolutionising the industry with his out-of-the-box concepts and creative marketing ideas and this dedication to his craft was recently recognised by the Trinidad and Tobago Chamber of Industry and Commerce. Sobion copped the 2017 “Champions of Business – EY Emerging Entrepreneur of the Year” Award in the area of Entertainment/Event Management and Event Production.
The coveted award included the prize of a customised business solution from bmobile. This is the second year bmobile has sponsored the prize to the winner of EY’s Emerging Entrepreneur Award.
The Company’s Executive Vice President, Strategic Alliance, Enterprise and Tobago Operations Rakesh Goswami, congratulated Sobion for being a visionary in his field and reconfirmed bmobile’s commitment to meeting the ever-changing demands of its business clients.
“I want to say to Jules, ‘well done.’ It is not always easy being a leader but nothing good in life comes easy. We at bmobile take our responsibility to our customers very seriously and we are here to support and provide solutions for not only residential customers, but business customers as well, including entrepreneurs and Small and Medium Enterprises. bmobile’s customised business solutions will assist Caesar’s Army by providing reliable, state-of-the-art technology that will transform the way they do business. We have a deep-rooted drive to constantly innovate and improve our services to ensure that our technology is not only accessible but customisable to all our clients to help their businesses develop and excel.”
Sobion’s entertainment empire began from humble beginnings. While attending St. Mary’s College, the self-proclaimed ‘businessman’ would host house parties and charge his peers $10 to attend. “Imagine that,” he said. “I was always looking for a friend who had a nice backyard to throw a party.”
Well, it’s been 25 years since then and the entertainment master-mind has moved his parties from backyards to major stages throughout the Caribbean and the US. Even icons like Rihanna and Usain Bolt have become official ‘Romans’ – the name given to supporters of Caesar’s Army – having attended several of its events in the past.
For Carnival 2018, Caesar’s Army has collaborated with TRIBE mas band to launch a new band called ROGUE. He will also host approximately six events in T&T before taking the fun to Barbados, Jamaica, St. Lucia, Bermuda, Miami, New York, Toronto and the UK. “I always try to provide a unique event experience to my patrons and the satisfaction is seeing them happy. With this award, I’m hoping this industry will be taken seriously as a means of sustainable income and development in T&T and could also be a means of encouragement and inspiration for others to follow their dreams to the end.”
Sobion, who spent one year at the University of the West Indies, Mona, Jamaica, before migrating to New York City to pursue a Bachelor’s Degree in Business Administration with a concentration in Marketing, at Concordia College, divulged that it hasn’t always been fun and games.
“Back in the day, my mother used to tell me, ‘This party thing have no future’ and ‘I didn’t send you to school for dat.’ Through my persistence, I slowly started to see a change in her – where she went from working at the door of my events to working at the bar to attending as a patron and then buying tickets for her and her friends and wanting so many tickets that I couldn’t even supply based on her demands. That was the ultimate challenge in my life and that’s how I was able to overcome it. Persistence.”
His advice to the youth is simple.
“Do not quit. There will be failures along the way but don’t treat them as mistakes – treat them as part of your experience. To reach your ultimate goal you must first believe in yourself and your passion. It’s unbelievable what you can accomplish with a dream. You cannot do it alone though, build a team and always try to bring up others.”
Sobion has dedicated his latest achievement to his late father – former Attorney General Keith Sobion, who he said inspired him to follow his dreams.
“One of the most instrumental highlights of my career was when my dad encouraged me to follow through with my career. He specifically told my brothers and I we didn’t need to follow his career path of Law but instead we can pursue anything we wanted – once we did it with substance and used our passion to uplift society. That has remained with me up to this day,” he said.