Social Media in the Workplace: To Tweet or Not to Tweet

Port of Spain, Trinidad, October 23, 2017



According to a Harris Poll conducted in early 2017 for

– 57 percent of employers are less likely to interview a candidate they can’t find online

– 54 percent have decided not to hire a candidate based on their social media profiles

– Half of employers check current employees’ social media profiles and over a third have reprimanded or fired an employee for inappropriate content

– 70 percent of employers use social media to screen candidates, up from 11 percent in 2006.


Employers today expect HR managers to be social media savvy so they can competently advise on and employ social media to recruit the right human resources.  They also require their HR personnel to develop and implement social media policies in the workplace.  Getting it right can be critical to keeping your own job, being recognized as a valuable member of the management team and protecting and building your company’s reputation.


To help you succeed, bmobile is the host and main sponsor for the 2017 Commonwealth Telecommunications Organisation’s (CTO) Human Resources and ICT Conference next month at the Hilton Trinidad and Conference Centre.   On Day 2, industry experts will weigh in on “Creating a Talent Pool Through Social Media.”  The discussion will kick off with two fantastic presentations on: The Use of Social Media in the Workplace and Social Recruiting Using Social Platforms to Source Global Talent.


Social Media in the Workplace

Should employers reprimand employees who tweet and post during work hours – or pay for their data package so they can maximize their use of social media to deepen their professional networks, promote the corporate image and excel in their job?  Does your company have a social media policy and has it been revised to include the latest thinking and practical applications?  For example, how is your company using social media to create and grow corporate brand awareness, conduct research, engage focus groups, and implement training and development? These are some of the issues that will be explored at the Conference.


Social Recruiting

Overwhelmed HR departments are receiving thousands of resumes every year

from university graduates and other job hunters. Can social media help them make the best recruitment decisions?

As for those critical leadership positions – is social recruiting the best way to source global talent?  The number of companies using social networking sites to recruit and screen employees increases every year.  Social media is particularly effective in identifying passive job seekers – who are not actively looking to change jobs but would be open to moving if directly contacted.  However, understanding the pros and cons to using social media for recruitment is important.  Social media platforms – such as Facebook, Twitter and LinkedIn – all have big limitations in how job seekers find employment opportunities, although they can provide effective means of screening candidates.


These two featured presentations will be of immense value to every HR manager and HR practitioner today, even those who already have social media policies in place. The dynamic nature of social media makes it a continuous learning curve for HR practitioners and, indeed, any manager and employee will find these discussions relevant, engaging and delivering practical takeaways. Apart from this focus on social media and the workplace, the Conference, aptly themed “The Impact of Big Data on HR”, provides an excellent platform for networking while simultaneously educating practitioners on the ways in which technology has changed the industry and how they can better understand and harness these advancements to perform more effectively.



Conference Info

The 2017 Commonwealth Telecommunications Organization’s (CTO) Human Resources and ICT Conference will take place on November 14th and 15th in Trinidad.   First held in 2007, the annual Conference is specifically designed to help ICT public policymakers and HR professionals in the telecoms, media and technology sectors plan, procure, develop and retain appropriate human resources, as well as to understand the benefits of ICTs in human resource management.


The theme of the 2017 conference is “The Impact of Big Data On HR” and key topics include: harmonizing big data; modernizing HR management by incorporating ICTs in Human Resource Management (HRM) and analytics-driven HRM; the predictive power of big data HRM; the impact of big data on HR strategy planning; ensuring big data security in the organization; ethical and legal challenges of using big data; and outsourcing, insourcing and sharing services.

To register for the 2017 CTO Human Resources and ICT Conference, please visit –

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